QualSCORE: Setting the Quality, Safety, and Trust Standard in the Cannabis Industry

Top 10 Survey Software Solution Companies - 2020

Declining response rates caused by concerns for privacy, general lack of public support for marketing research, and changing cultural, demographic and technological trends—it’s no wonder that businesses are challenging the necessity and validity of survey results! Add in the relentless time pressures faced by companies and the belief that survey research is expensive (if done correctly); one will have a perfect storm of forces accelerating doubts about the value and validity of survey research. These drawbacks can be addressed with technological innovations such as AI, blockchain, big data, automation, video and voice technology, and more. For example, improvements in video technology, including efficient storage and analysis of video, the prevalence of smartphone cameras (with face-recognition technology), and the use of geotags will make video analysis a major facet in market research. Eventually, more intuitive reporting dashboards and mining technologies will enable self-directed and observational mobile ethnography through video.

Furthermore, it won’t be long before AI starts operating as ‘market researchers,’ conducting phone and speaker device interviews. When combined with other existing technologies like GPS tracking, AI will help collect more detailed information about current and existing customers’ behavior, and the ‘voice of the customer’ will become an actual one. Additionally, machine learning will help market researchers unclog the information bottleneck that takes up space, time, and resources. That being said, market research in the future will yield more information than ever, and new technology will continue to walk the fine line between intruding privacy and getting more insightful data. Alongside, technology will continue to be the driving force behind the leaps and bounds in market research.

As a multitude of these trends is set to nurture the marketing industry’s growth, MarTech Outlook has compiled a list of leading survey software solution providers that are at the top of their game. The enlisted organizations are transforming the way surveying is carried out at the convergence of several disruptive technologies. Besides, the magazine also comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for the aspiring CIOs.

We present to you MarTech Outlook’s “Top 10 Survey Software Solution Providers – 2020.”

    Top Survey Software Solution Companies

  • A customer feedback and market research company, QualSCORE is focused on helping cannabis, and hemp CBD businesses and brands succeed and supporting consumers in their search for high-quality companies, products, and services through its innovative survey software and fully systematized solution to measure and track quality and customer happiness. With QualSCORE, cannabis businesses can collect verified customers’ feedback and use it to build brand loyalty, attract new customers, focus research and development efforts, and make critical business decisions. QualSCORE also has a complete system, the 'Feedback Friday System' built for cannabis dispensaries and delivery retailers to automatically collect valuable customer feedback on an ongoing basis, increase customer loyalty, boost word-of-mouth marketing, attract new customers, and increase sales and revenue.

  • Brierley+Partners


    Build lifetime loyalty customers using Brierley’s unmatched expertise, innovative technology, and complete suite of services. Brierley is transforming loyalty around the world, turning client challenges into successful and profitable loyalty program solutions. We bring together innovative thought leadership, unparalleled expertise, and advanced technologies to help brands win customers’ hearts and minds. Brierley offers the full breadth of services to drive unprecedented loyalty success: program design, strategy, research, analytics, customer insights, creative, and digital solutions. In addition, Brierley’s intuitive platform — LoyaltyOnDemand® — empowers everything a loyalty program demands to engage customers across every channel and touchpoint.

  • Cvent


    Cvent provides easy-to-use, integrated technology solutions to maximize the impact of meetings and events of all sizes. We help organizations plan and market events, execute onsite, engage audiences and measure and analyze results. Maximize the revenue potential of your event program while simplifying the management of each stage of the event lifecycle

  • Feefo


    Feefo is powered by a dedicated team of specialists; inventors, smart creatives and business experts that believe we’re part of something pretty special. The company ffer the power to prove instinct with insight; to discover where you can improve, where you are succeeding, and what makes you special

  • Guest Note

    Guest Note

    Guest-Note collects customer feedback from phone calls, websites, social media, email, pictures and video, reviews, and more. With Guest-Note, customer feedback is easily captured, organized, and shared with the right people for quick followup and resolution. Guest-Note™ was created specifically to help companies responsively and effectively deal with the ever-growing increase in consumer-generated communication

  • Intercom


    Provide high-quality, personalized help at any scale by layering human, self-serve, and proactive support tools. Intercom helps build customer relationships through conversational, messenger-based experiences across the customer journey. Every customer interaction is an opportunity to build a relationship, and earn a lifelong fan. Adopting a conversational, messenger-based approach helps each connection feel friendly, personal, and convenient — creating happy, loyal customers.

  • Keap


    Keap is on a mission to simplify growth for millions of small businesses. For 15 years, Keap has been helping small businesses get organized so they can deliver great service and close more business. Today the pioneer of CRM and marketing automation software for small business serves more than 200,000 users globally with its Infusionsoft and Keap products. Keap is headquartered in Chandler, Arizona.

  • NRC Health

    NRC Health

    Leverage in-depth customer intelligence to attract customers, design personalized experiences, improve outcomes, and prevent outmigration. NRC Health helps partners know each person they serve—behaviors, preferences, wants, and needs—not as point-in-time insights, but as an ongoing relationship.

  • Podium


    Podium is redefining the way customers interact with local businesses. Podium’s Interaction Management platform uses messaging to make it convenient to interact with leads, customers, and teams along every customer touchpoint. With Podium, we can message leads and customers, get reviews and feedback, and communicate easily with your team, all in one easy-to-use inbox. It powers the conversations that matter most to your business, putting miles ahead of the competition.

  • Trustpilot


    Trustpilot bring consumers and companies together to continuously share, collaborate, and improve. The power of platform comes from being open to all consumers and companies, independent of both and transparent. The company is on a mission to upgrade the world by bringing businesses and people closer together, to create ever-improving experiences for everyone through Trustpilot reviews. We do it because we believe people want to shape their world for the better – both for themselves and each other.